WooCommerce: Hide Prices & Cart Buttons by User Role | WooCommerce Catalog

In the evolving landscape of e-commerce, not every website is meant for immediate retail. B2B wholesalers, luxury showrooms, and service-based businesses often need to showcase products while keeping pricing private or requiring a manual quote. The Hide Price and Add to Cart Button extension for WooCommerce is the definitive tool to transition from a retail shop to a professional browse-only catalog.

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Why Choose an Extension Over a Standard Plugin?

As discussed in our technical overview, using an “Extension” means the code is built to integrate directly with the WooCommerce core. This ensures that when you hide a price, it isn’t just hidden with CSS (which bots can still see), but is actually removed from the server-side rendering for specified user roles.

Granular Control for B2B Growth

The power of this tool lies in its Rule-Based Engine. You can create complex visibility logic such as:

1. Guest-Only Restrictions: Keep your site public for SEO but hide prices until a user registers an account.
2. Geographical Pricing: Hide prices for countries where you don’t offer shipping or have different distribution partners.
3. Category Specificity: Keep a “Sale” category open for everyone while turning the “Wholesale” category into a catalog-only view.

Replacing the “Add to Cart” Button

A catalog site shouldn’t just be a “dead end.” This extension allows you to replace the standard purchase button with a custom link, such as a “Request a Quote” form or an external affiliate link. This keeps the user journey active even without a direct checkout.