Basel – Responsive eCommerce Theme

Minimalist design, maximum performance. Basel is a highly sophisticated, completely AJAX-driven responsive WooCommerce theme created to help brands launch stunning, highly functional digital storefronts without heavy code bloat.

Architecture-wise, it places complete visual control in the hands of the store owner. Bundled natively with the WPBakery Page Builder and a custom set of unique structural elements, Basel allows you to design rich product pages and intricate mega menus via a simple drag-and-drop interface. To accelerate your launch, the theme includes a massive library of over 30 gorgeous, pre-configured retail layouts that cover everything from fashion to electronics.

Furthermore, Basel is intricately engineered to maximize user engagement and sales. The entire theme is AJAX-powered, meaning customers can filter products, search the catalog, and navigate store categories instantly without ever waiting for a page reload. It also includes premium e-commerce features right out of the box, such as an interactive 360-degree product viewer and built-in variation color swatches.

Core Features

• Full AJAX Architecture: Deliver a frictionless, app-like shopping experience with instant, no-reload product filtering, search, and category navigation.
• 30+ Pre-Made Demos: Rapidly deploy your store by instantly importing fully functional, highly polished designs crafted for multiple retail niches.
• Interactive 360° View: Drastically boost your conversion rates by allowing customers to deeply inspect premium products from every angle.
• Built-In Swatches: Seamlessly display variations like color and size on your product grids without the need for bloated third-party plugins.
• Premium Plugins Included: Save heavily on licensing costs with Slider Revolution and WPBakery Page Builder bundled natively within the theme.