How to Add Passwordless Login in WordPress with Magic Links

Many WordPress users often face the frustration of endless password reset requests and getting locked out of their accounts. To solve this, a secure and user-friendly alternative is passwordless authentication using magic links. This modern login method improves user experience by allowing users to log in quickly without remembering passwords or dealing with complicated two-factor authentication.

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Passwordless login works by asking users to enter their email address. Then, a unique login link is sent straight to their inbox. When users click the link, they are automatically logged in to the WordPress site securely. The link is one-time use and expires after a few minutes, making it a safe and simple way to access your site.

What Is Passwordless Login?

Normally, WordPress sites require usernames and passwords to protect sensitive content and user accounts. This makes sure only authorized users can log in. While this is important for sites with multiple users, memberships, or online shops, passwords can be hard to create and remember. Weak passwords or reusing the same password across sites increases security risks.

Password problems can also cost you customers, as many users abandon websites when asked to create or reset passwords. It also adds load to support teams handling password issues. That is why passwordless login is a great solution: users no longer need to remember passwords to securely access your site.

What Are Magic Links?

Magic links are emailed one-time login URLs that let users sign in without entering a password. Once a user submits their username or email on your login page, the system sends them this special link. Clicking it logs them in instantly and securely.

The link is valid for a short time, usually around 5 minutes, and can only be used once. It is safe because the link is sent to the user’s verified email. This confirms the owner of the email is trying to log in, ensuring authentication without passwords.

How to Add Passwordless Login in WordPress with Magic Links

1. Install the Magic Login – Passwordless Authentication for WordPress plugin from your WordPress admin dashboard.
2. Activate the plugin. It will add a “Send me the login link” button to your standard login screen.
3. Users can log in with username and password or request a magic login link.
4. When a valid email or username is entered, the user receives a magic login link email.
5. The link expires after 5 minutes by default, though this can be adjusted in the plugin’s settings.
6. Configure plugin settings under Settings → Magic Login to customize options like link expiration, email content, and whether to force magic login only (disabling password login).

Additional Features for Magic Login Pro Users:

• Brute Force Protection and Login Request Throttling for better security.
• IP Address check and Domain Restriction to limit login attempts.
• Customization of email subject and content.
• Login redirection to specific pages after successful login.
• Auto-login links added automatically in WooCommerce order emails, comment notifications, and other WordPress emails.

Remember to save all changes after configuring the plugin.

Using this passwordless login method gives your users a smoother, safer, and more enjoyable experience while reducing support requests related to passwords. It is a modern way to increase site security and usability without burdening your users.

This approach is ideal for blogs, membership sites, online stores, and any WordPress site needing frequent user logins.