Boost Your WooCommerce Sales with “Frequently Bought Together” Using UpsellWP

In the competitive world of e-commerce, increasing your store’s Average Order Value (AOV) is one of the most effective ways to grow revenue without acquiring new customers. One proven strategy is the “Frequently Bought Together” feature—popularized by giants like Amazon—which suggests complementary products that shoppers often purchase alongside the main item they’re viewing.

For WooCommerce store owners, the UpsellWP plugin makes implementing this powerful upsell technique simple and highly effective. This all-in-one WooCommerce upsell and cross-sell solution helps you create smart product recommendations, bundles, and targeted offers that encourage larger carts and higher conversions.

What Makes “Frequently Bought Together” So Effective?

When customers see relevant add-ons grouped together—like a phone case with a new smartphone, or socks with running shoes—they’re more likely to add extras impulsively. This feature:

• Boosts AOV by 20-40% in many stores (based on industry benchmarks).
• Improves product discovery, helping shoppers find items they didn’t know they needed.
• Builds trust through data-driven suggestions (showing what others actually bought).
• Reduces decision fatigue with curated bundles.

UpsellWP takes this further by combining manual control with smart automation, allowing you to display these recommendations directly on product pages for maximum impact.

Key Features of UpsellWP’s “Frequently Bought Together” Module

UpsellWP stands out among WooCommerce upsell plugins for its flexibility and user-friendliness. Here’s how its “Frequently Bought Together” feature delivers results:

• Smart Product Recommendations — Use advanced algorithms to automatically suggest items based on real purchase data, or manually curate bundles for specific products, categories, or your entire catalog.
• Customizable Bundles with Discounts — Group related products and apply special pricing (e.g., percentage off, fixed discount, or bundle deals) to create irresistible offers.
• Targeted Upsells — Tailor suggestions to individual products or broader rules, ensuring relevance and higher click-through rates.
• Seamless Template Customization — Match the design of your “Frequently Bought Together” section to your store’s branding with easy styling options—no coding required.
• Strategic Placement Options — Position the section below the product description, in tabs, or near the add-to-cart button to optimize visibility and engagement.
• One-Click Add Functionality — Let customers add the entire bundle or selected items with a single click, reducing friction and boosting conversions.
• Integration with Other Upsell Tools — Combine with checkout upsells, order bumps, cart suggestions, and post-purchase offers for a full-funnel strategy.

These features work across all WooCommerce product types (simple, variable, subscriptions) and are compatible with popular page builders and themes.

Why Choose UpsellWP for Your WooCommerce Store?

UpsellWP excels with:

• An intuitive dashboard for quick campaign setup.
• Real-time analytics to track performance and refine offers.
• Support for conditional rules (e.g., show bundles only for carts over a certain amount).
• High ratings and active updates, making it reliable for long-term use.
• A free version for basic testing, with Pro unlocking advanced targeting, more templates, and priority support.

Stores using similar features often see noticeable revenue lifts, especially in niches like fashion, electronics, beauty, home goods, and digital products.

How to Get Started with UpsellWP’s “Frequently Bought Together”

1. Install the Plugin — Download UpsellWP, then install and activate it on your WooCommerce store.
2. Connect and Configure — Head to the UpsellWP settings and set up your first campaign focused on product pages or “Frequently Bought Together.”
3. Build Your Bundles — Choose automatic recommendations or manually select complementary products. Add discounts to sweeten the deal.
4. Customize the Display — Adjust layout, colors, buttons, and placement to blend perfectly with your theme.
5. Test and Optimize — Launch on a few products, monitor add-to-cart rates, and tweak based on data.
6. Scale Up — Expand to more products, categories, or combine with other UpsellWP tools like order bumps and checkout upsells.
   

Pro tip: Start with high-traffic products or best-sellers to see quick wins, then roll out store-wide.

Ready to Increase Your WooCommerce Revenue?

The “Frequently Bought Together” feature via UpsellWP is a low-effort, high-reward way to turn single-item purchases into multi-product orders. With smart recommendations, bundle discounts, and seamless integration, it’s easier than ever to mimic top e-commerce giants and boost your bottom line.

Have you implemented “Frequently Bought Together” on your site? Share your results or favorite upsell tips in the comments below!